Why 'first snow' is the wrong signal
Snow is a visible, memorable event, which is exactly why marketing latches onto it — 'winterize before the first snowfall' is an easy hook. But rodents don't wait for snow; they respond to cold and to the shrinking availability of outdoor food, both of which set in during the preceding cold snap. By the time snow is actually falling in New Hampshire, the first hard frost has typically already occurred weeks earlier, and any rodents inclined to move indoors have had that much more time to do it.

